NATURAL BLACK #372 is a soft-black shade that richly coats your hair in warm ebony tones. Your color will be classic and elegant with black sophistication. Now with NEW extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment from root to tip. Color so rich, so ultra-conditioning it lasts for up to 8 weeks NOW with Triple Fruit Oils